Nissin Foods USA hit the field running with its first play in the world of collegiate football with Penn State football student-athletes. This was a first-of-its-kind corporate partnership with the university and Happy Valley United’s Lions Legacy Club, the official Name, Image and Likeness collective supporting Penn State athletics.
In celebration of the partnership, Nissin Foods hosted a series of tasty meet-and-greets with Penn State football student-athletes at select Weis Markets locations in State College from July 22-23. Local football fans and ramen enthusiasts were pleasantly surprised to find Penn State football players – KeAndre Lambert Smith and Keaton Ellis – in each grocery store, and were quick to capture photos with their favorite athletes and take autographs home.
Cup Noodles is an active supporter of the sports community, and we are thrilled to join forces with Happy Valley United to host this sports-fueled noodle tasting experience for locals and football fans,” said Mike Price, CEO and President of Nissin Foods USA. “With Nissin Foods facilities located in Lancaster, Pennsylvania, and as a Penn State alumnus myself, we are looking forward to the kick-off of football season and continuing to find ways to give back and support our local community.Mike PriceCEO and President of Nissin Foods USA