INTRODUCING TEAM CUP NOODLES WITH ACTION SPORTS STARS

Creator of instant ramen debuts roster of leading professional athletes in surfing, skateboarding and snowboarding as part of the brand’s U.S. ambassador team

GARDENA, Calif., July 11, 2023 – Cup Noodles, one of the beloved brands of Nissin Foods USA, announces Team Cup Noodles, the official ambassador team for the iconic instant ramen noodle brand. Surfer Kanoa Igarashi, professional skateboarder Dashawn Jordan and snowboarder Lucas Foster embody the brand’s core pillars, together joining Cup Noodles as part of the brand’s inaugural line-up and commitment to the action sports category.

With the mission to unite action sports fanatics and noodle connoisseurs across the country, each Team Cup Noodles athlete will capture the innovative spirit of the brand in and out of competitions throughout the season, share inspiring stories and highlight captivating experiences that celebrate the camaraderie of the surfing, skateboarding and snowboarding communities. Fans will have the chance to interact directly with their favorite Team Cup Noodles sports star through social media content, on-site fan activations and exclusive events that will leave them inspired to pursue their passions fearlessly.

U.S. Olympic snowboarder Lucas Foster, renowned for his technical prowess and unmatched style, is an exceptional talent disrupting the sport who shared, “Becoming one of the first athletes to join Team Cup Noodles is a huge honor. There’s a creative spirit ingrained in the brand that is alike with my approach to creating new tricks and attacking the slopes. This partnership promises an exhilarating journey that fans will enjoy every step of the way.”

The addition of the three action sports athletes to the team signals the start of an extraordinary adventure for Cup Noodles as it plans to continue fostering and developing this team of ambassadors into a vital pillar of the brand. Additional athletes will be announced in the future as the team continues to grow and feature an impressive roster of athletes disrupting their sport.

Stay tuned for updates from Team Cup Noodles as they head into competition this season and ignite the excitement for exploration with fans nationwide.