Multiyear Agreement Makes the Iconic Japanese Food Brand an Official Partner of both Southern California Hockey Teams.

AEG, the world’s leading sports and live entertainment company, has announced a new marketing partnership with Cup Noodles, one of the beloved brands by Nissin Foods USA. The multiyear agreement, brokered by AEG Global Partnerships, makes Cup Noodles an official partner of the LA Kings (NHL) and the Ontario Reign (AHL). Additionally, the partnership marks the brand’s first official entry into the National Hockey League, deepening its ties to enthusiastic hockey fans and Southern California’s professional sports community.

As an official partner of the LA Kings, and Ontario Reign, Cup Noodles will engage fans as a title night sponsor of one regular season game at each team’s home venue. This will include “LA Kings Japanese Heritage Night presented by Cup Noodles,” on January 9 when the LA Kings take on the Edmonton Oilers at Crypto.com Arena. During the game, Cup Noodles will pay homage to its Japanese heritage while honoring local Japanese Americans in the Los Angeles community hosting numerous game-day experiences, including special giveaways and exclusive programs, for thousands of LA Kings fans to enjoy. Additionally, Cup Noodles will sponsor the Ontario Reign’s World Cup Night on November 26 when the team takes on the Tucson Road Runners at Toyota Arena.